Betfair Gaming Branding

The Brief

To produce a unified promotional language across all gaming products that ties them together as a family. Ensure approach is distinctive, consistent and scale-able. The promotional style has to stand alone for each product in it’s relevant section of the site as well as serve as an entrance into the product via X-Sell promotions.

Design Considerations

The products that required branding were Casino, Arcade, Exchange Games, Bingo and Poker. Each product was assigned a colour and this colour characterises the branding for each product other wise all the branding elements remain consistent across all gaming products. The product colour as well as the product logo for X-Sell helps the customer instantly differentiate between products when the promotions are viewed together. The branding area is also used to carry copy relating to the promotion and again aids the customer in visually identifying on a busy web page were the offers are, what product it relates to and where to read.

Templates

To produce a unified promotional language across all gaming products that ties them together as a family. Ensure approach is distinctive, consistent and scale-able. The promotional style has to stand alone for each product in it’s relevant section of the site as well as serve as an entrance into the product via X-Sell promotions.