Betfair Casino TVC
Develop and create a 30 second TVC to promote “Casino” from Betfair across UK, Italy, Spain and Denmark.
The advert is to take place within the Betfair Casino world but Arcade and Vegas products are to be promoted too. The Casino world is a high end modern 3d world.
The viewer is to associate Betfair with Gaming. The following is how we want them to view gaming at Betfair.
- Betfair your one-stop shop for all your gambling needs, not just Sports
- Show that we have Roulette, Blackjack, Live Dealer and an appealing range of Slots (1-5 games to be shown)
- Available 24/7 across all your devices (Desktop, Tablet, Mobile)
We produced this advert in conjunction with Juice who are a renowned studio specialising in high end 3d productions. Once a creative direction had been agreed with the client we produced a collection of storyboards for three advert concepts. These concepts were then put into some user research by the client. The final storyboard for the advert can be seen above.
A series of Look Frames were developed to establish the look for key moments of the advert. Above you will see the final Look Frames developed. We worked closely with the client through out this process and we also conducted some user research to ensure we were producing a visual style that would resonate well with the public.
An Animatic was produced with basic 3d so that we could analyse the timing and the momentum of the advert. We also recorded a temporary Voice Over and added this to the Animatic so we could ensure that the messaging was being delivered in an engaging way.
As well as the advert we were required to deliver a set of assets that will support the advert in other promotional channels. The above image is a shot from the photo shoot we did with the actress that was playing the Live Dealer in our commercial.
The script was written by an internal copy writing team. With the client we then selected an actress to voice the advert. The aim was that the actresses voice would match that of the actress we are using in the advert. Although the actress in the advert does not speak it is implied that the Live Dealer is talking you through your adventure through the Casino world.
The musical composition was developed specifically for the advert. We were looking for ambient sounds to help sell a level of realism with the world and a musical composition that would work well with the ambient sounds whilst not competing with the Voice Over.